Copilot Studio for Business & Marketing โ€” 1-Day Intensive Training
1-Day Intensive ยท Kuala Lumpur

Microsoft Copilot Studio for Business & Marketing

Not a generic "how to build an agent" course. A practitioner-led programme designed to build confident, responsible Copilot Studio use โ€” from Marketing teams to Business leadership.

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0 Intensive Day
0 Learning Blocks
Hands-On Live Build Session
HRDC SBL-Khas Claimable

Judgement Over
Just Tool Usage

Most Copilot training teaches you how to build. This programme teaches you when to build โ€” and when not to. The difference is what makes AI adoption actually scale.

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Built for Decision Makers

Designed for Marketing leads, COOs, and Business leaders โ€” not just technical teams. Shared mental models that scale across the whole organisation.

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Real Business Scenarios

No weather APIs or HR FAQ demos. You'll build one meaningful, marketing-relevant agent from scratch โ€” campaign ops, content localisation, or sales assets.

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Governance from Day One

Data boundaries, hallucination risk, brand exposure, and who owns an agent once it's live โ€” the hard conversations built into the programme.

Six Blocks.
One Coherent Day.

Each block builds on the last. No disconnected exercises โ€” just a single, high-value thread that takes you from foundations to governance.

01
Foundations 45โ€“60 min

Compressed Copilot Foundations

Bring everyone to a shared mental model quickly โ€” without extended setup steps. Intentionally compact to support Business leaders without slowing down experienced participants.

Copilot Chat vs Copilot in M365 (Word, Teams, Outlook) vs Copilot Studio
What an "agent" means in business terms โ€” not technical terms
Where Copilot Studio fits (and does not fit) in a real operating model
02
Decision Frameworks 45 min

When and Why to Build an Agent

The most critical addition to the programme. Participants leave able to make good decisions about Copilot Studio โ€” not just build agents because they can.

Decision framework: Copilot Chat vs Copilot Studio vs no automation
FAQ vs synthesis vs judgement-heavy work โ€” how to tell the difference
Antipatterns: when Copilot Studio should not be used
Cost, risk, and ownership considerations before you build
03
Hands-On Build ~2.5 hours

One Meaningful Marketing-Led Build

One coherent, high-value scenario โ€” not five disconnected exercises. Depth over breadth. You'll understand why every design decision was made.

Choose your scenario: Campaign operations assistant / Content localisation & approval / Sales material locator & version control
Define the business problem first โ€” then scope the agent
Decide what the agent should and should not answer
Use topics vs generative answers deliberately
Test failure cases โ€” wrong questions, out-of-scope queries
04
Tools 30โ€“40 min

Right-Sized, Purposeful Tooling

Tooling is only introduced where it clearly solves a business problem. Complexity without context reduces adoption confidence.

Prompt-based tools and when to use them
Conceptual understanding of orchestration โ€” without the overhead
05
Governance 45โ€“60 min

Testing, Governance, Ownership & Scale

Anchor Copilot Studio as an organisational capability, not a toy. Essential for Business leadership and scalable, responsible adoption.

Data boundaries and SharePoint oversharing risk
Hallucinations, brand risk, and how to mitigate them
Who owns an agent once it's published
When to change, pause, or retire an agent
What Business leaders should โ€” and shouldn't โ€” expect from AI
06
Wrap-Up 20โ€“30 min

Applying This Beyond Marketing

Ensure transfer of learning. The same decision-making patterns apply across your entire organisation.

How the same thinking applies to Business / Operations
Partner enablement and internal knowledge use cases
Clear next-step patterns โ€” not feature lists

Designed for Mixed
Familiarity Levels

This programme is built to deliver value to both non-specialists and experienced practitioners in the same room โ€” without compromising either.

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Marketing Teams

Build agents tailored to campaign ops, content approvals, and brand-safe automation

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Business Leaders

COOs and directors who need to evaluate, govern, and champion AI adoption responsibly

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Operations Leads

Identify where Copilot Studio genuinely saves time โ€” and where it shouldn't be applied

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Partner Enablement

Equip partner-facing teams with knowledge assets and agent patterns that scale externally

What You'll Leave With

Concrete skills, real decision-making frameworks, and one fully-built, business-relevant Copilot agent.

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A clear mental model of Copilot Chat, M365 Copilot, and Copilot Studio โ€” and when to use each
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A decision framework for evaluating whether any process should be automated with Copilot Studio
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Hands-on experience building a marketing or business-relevant Copilot Studio agent from end to end
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Understanding of agent failure modes โ€” and how to test for and mitigate them
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A governance framework: data boundaries, brand risk, ownership, and lifecycle management
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Clear next-step patterns to extend Copilot Studio thinking to wider business and partner use cases
๐Ÿ’ฐ HRDC SBL-Khas Claimable

Invest Smart.
Claim It Back.

This programme is fully claimable under the HRDC SBL-Khas Scheme for registered Malaysian employers. Maximise your training levy before it expires.

Ask About Claiming โ†’
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Training Provider Reg.
202403037477
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Full supporting documents provided for HRDC claim submission
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Attendance records and trainer profile included
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Dedicated guidance for the HRDC claim process
Build Smarter.
Adopt Responsibly.

Secure your training date โ€” seats are limited.

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